Meet the people behind the festivals - Jessie Gordon
An integral part of Aberdeen Festival’s work is to strengthen the cultural sector in Aberdeen and Aberdeenshire. This is mainly achieved through our key resource, our people.
Tell us a bit about your job:
I am the marketing and communications guru behind the Aberdeen International Youth Festival (AIYF), the force behind the social media and the visionary that challenged young people across Aberdeen and the North East to create 3D Hot Air Balloons for our pop-up gallery!
My role involves the organisation of the marketing and communications for the entire festival from the programme to the press.
I have been very fortunate in leading individual projects to allow young people to engage with the festival. “See the World in Aberdeen” is a hands on initiative involving a lot of papier Mache which has resulted in hundreds of 3D Hot Air Balloons created by young people from the North East and culminates with an pop up gallery in the Bon Accord Centre on the 12th June – 5th August.
I am also responsible for the website, social feeds and advertising for the “Aberdeen Mela One World Day” which is an event that AIYF are staging in cooperation with the Aberdeen Multi-Culture Centre.
It is really exciting to have the chance to work with such a variety of different people and diversity of project.
What do you think makes our region’s cultural offering stand out?
The people of the region really welcome our efforts to engage at the many cultural levels which we offer and appreciate the events we create. The people of Aberdeen and surrounding areas are open to new ideas and make a real effort to support our initiatives, they are willing to engage in events and are coming forwards when it comes to new experiences. The word of mouth is strong in the region and an event which is well thought out always finds support because of a great community spirit and drive for success.
How has working as part of Aberdeen Festivals developed the festival you represent and your career:
It’s been a real learning journey to be an integral part of the Aberdeen Festivals collective. The spirit of camaraderie and support has been immense and we are totally focussed on the prize of running successful events. We have all contributed new festival ideas and there has been a real team effort to fine tune and exploit all the tools we have available to us. I have also enjoyed learning more about the cultural events available in Aberdeen through the collective and helping to promote Aberdeen Festivals through the Scottish Tourism Expo and other events!
How do you spend your weekends:
I focus a lot of effort on my dance team ‘Feerochie’ (Scot’s word for a ‘state of excitement’). We give exhibitions of our energetic folk dancing which originated from the mining towns of the North of England, but which has been ‘Scottish-ified’ by adding our own twist (literally) as well as percussive step, clog and Highland dance! You will most likely find us in the summer performing in the Portsoy Boat and Folk Festival and the Stonehaven Folk Festival where we are regulars.
I am always busy and enjoy travelling having spent a lot of time in France and Spain recently, as well as sight-seeing in the gorgeous North East of Scotland!